From idea to revenue, faster.
With the right marketing strategies and accelerated marketing assistance. Built around your business, not a recycled playbook.
- ad spend managed
- Substack subscribers
- yrs in marketing
CDM SummitFind yourself by the problem, not the title.
Most of these started as a problem a client brought me. If one of them is sitting on your desk right now, that's the place to start.
Strategic Performance Audit
A clear-eyed read of your business, your numbers, and your funnels. We find where the ROI is leaking and where it's quietly winning. Ad performance is downstream of business architecture, so we start with the architecture. Includes 30 days of support.
Marketing Strategy & Consulting
A plan built around your business, not a template. Fewer things competing for your attention, clearer priorities, and marketing that compounds instead of constantly asking more of you.
AI Implementation & Deployment
Custom AI built for your business, not a generic chatbot. Ad-management systems, funnel builds, brand-voice kits, and agents built to do real work. The kind that cut cost and lift performance instead of adding another tool to babysit.
Paid Advertising
Paid traffic that respects the P&L. Account builds, creative strategy, and management measured by CAC, ROAS, and payback, not vanity reach. Ads don't fix a business. They amplify it, so the foundation comes first.
High-Ticket Program Growth
Fill high-ticket programs and coaching offers without burning the brand to do it. Offer positioning, program sales, and paid traffic. The same system I run with clients scaling premium programs.
Brand Growth & Lead Generation
Fill your pipeline with qualified, ready-to-buy leads. A lighthouse doesn't hunt for ships. We build the positioning and traffic that brings the right buyers to you, and keeps them coming.
The operator marketers trust when the numbers have to move.
I'm Landon Poburan, marketing coach, author, and operator who has stewarded over $15M in ad spend for course creators, coaches, agencies, and DTC brands.
I've spoken on podcasts, at events, and in communities, mentored media buyers, and write a publication read by 10,000+ operators. I've helped clients generate millions, and when work shows up here it's because the math worked.
Landon is my number one pocket tool any time I'm getting into paid media. He cares more about my results, my customers, and my teams than I do, and he always over-delivers. You will not find anybody better who takes the time to personalize every single approach.
I help you grow a business without it taking over your life.
Course Creators, Writers & Coaches
You've built something people pay for. A course, a paid newsletter, a coaching offer. Now build the engine that fills it on a Tuesday.
High-Ticket Coaches & Experts
Your offer is built and it converts. What you need is volume. I run the ads, build the strategy, book the calls, and sell programs from $5K and up. Launches and all. The work between a great offer and a full calendar, handled.
Small Businesses
A marketing system that doesn't require you to be the marketing department.
Marketers & Aspiring Founders
Mentorship, frameworks, and direct feedback on the work you're about to ship.
In-House Marketing Teams
Strategic backup when leadership is asking for the plan. I'll build it next to you, not at you.
My process.
I never use the same playbook twice. Every plan is built around your business and your goals.
Discovery & Audit
We start with a deep look at your business, market, audience, and current marketing. Interviews, account audits, and a competitor scan. I'm mapping where the strengths are, where the money's leaking, and where the fastest wins live.
Strategy Development
With the findings in hand, I build a strategy that fits your goals. Brand growth, lead generation, a launch, whatever the objective. Every plan is grounded in the data, not pulled off a shelf.
Implementation & Execution
Then I run it. Paid ads, creative, the funnel, the customer journey. I take execution off your plate and keep the details tight, on time and on point.
Optimization & Reporting
Optimization is daily. I track performance, read the numbers, and adjust on a daily cadence to protect CAC and ROAS. You get a weekly report with the wins and the losses, so you always know exactly where things stand.
Scaling & Growth
Once CAC and ROAS hold steady, the focus shifts to scaling. We expand what's working, open new angles and offers, and grow the spend without breaking the economics. Sustainable, not a sugar rush.
I'm a busy person. Here's what's open on my desk.
Brands I've helped scale.
The short bio & the receipts.
Roles & credits
- ▪Marketing Strategist
- ▪Author · The Art of Modern Media Buying
- ▪Guest speaker
- ▪Substack writer
Featured in & on
- 🎙Ambitious Podcast
- 🎙The Mind of George Show
- ★Alex Cattoni's REIGN
- ★CDM Summit
The work between a good offer and a full calendar.
We'll look at where the ROI is leaking, what's worth fixing first, and whether it makes sense to work together. If the math doesn't work, I'll tell you.